The Hustlers Behind Your Success
We're a team of seasoned consultants, strategists, and coaches who've been in the trenches — and we bring that real-world experience to every client we serve.
50+
Years Combined Experience
200+
Businesses Transformed
4
Specialized Disciplines
100%
Committed to Your Growth
La'Sha
Founder & CEO
With over 26 years leading businesses from startup to scale, Miss. Pitt founded Believe In Your Hustle to give every entrepreneur access to the kind of strategic guidance that was once reserved for Fortune 500 companies. She's a relentless advocate for the underdog.
Edwina Pitt
Lead Strategy Consultant
Edwina spent a decade in corporate strategy before making the leap to help small businesses compete at the highest level. Her frameworks have helped over 80 entrepreneurs build businesses that actually scale — not just survive.
Niyah McDaniel-Pitt
Branding & Marketing Director
Niyah is a brand architect who believes every small business deserves a bold, unforgettable identity. From visual identity to content strategy, she helps entrepreneurs show up with confidence and attract the clients they actually want.
Sylvester Thomas
Financial Growth Coach
Sylvester turns financial confusion into clarity. A former CFO of Black Horse Empire, LLC turned small business champion, he helps entrepreneurs understand their numbers, price their services correctly, and build the financial foundation needed to grow with confidence.
Aleena P.
HR & People Operations Lead
Aleena knows that your team is your greatest asset. With a background in HR leadership across multiple industries, she helps growing businesses build the people systems, hiring processes, and culture that allow them to scale without chaos.
Ready to Work With Our Team?
Book a free consultation and let's match you with the right consultant for your business goals.